On a recent trip to Circle K, I noticed an unfamiliarly dark bag of Doritos® sitting on the display shelf. Being a modest fan of most Doritos® brand flavors, I was curious what new concoction Doritos® had come up with and was now unveiling on the public by way of an enigmatic black cellophane bag. As I drew closer, I received my answer: Tacos at Midnight. While I found the name to be rather off-putting, morbid curiosity got the best of me and I ended up buying a bag. The verdict? They definitely taste like tacos—or, to be more specific, they taste like Taco Bell mild sauce. Which I guess sheds light on the new flavor’s moniker—Taco Bell prides itself on serving tacos as late as 1 a.m., so Taco Bell inspired chips (though Taco Bell receives no credit from Doritos®) would do well to capture that after hours flavor as closely as possible. I guess I’m just surprised that there’s something so distinct about the tacos you’ll get from Taco Bell at midnight that makes Doritos® want to hone in on that particular hour. Why not 3 p.m. tacos? I can only assume that the tacos you get at midnight have been sitting around under a heat lamp for two or three hours, which somehow allows for the flavors to blend to their maximum potential. And this is a flavor Doritos® wants you to know, to expect, and to crave when you see the words “Tacos at Midnight” sprawled across the Doritos® bag. Tempting indeed!
For the record, Doritos® has also unveiled another “Late Night” variety: Last Call Jalapeño Popper. I tried this flavor a couple of days after discovering Tacos at Midnight and was much more impressed. While Tacos at Midnight weren’t bad, Last Call Jalapeño Popper has garnered my sincere recommendation. I would happily eat them again. Well, not the exact same ones, but you know what I mean.